Amazon has just released the improved Account Health Rating (AHR) feature for sellers who need to better understand the marketplace regulations and the overall state of their account quality.
To check this information, sellers simply need to go to the Account Health page. It is displayed for each Amazon store in which they sell separately. For simplicity, the AHR score is color-coded and ranges from 0 to 1000. This system is mainly designed to immediately let you know when your selling account is at risk of suspension. If you violate some policies, the system will deduct points from your score. When you successfully fix the violations, you will get new points. It is as simple as that.
There are three states of your account health used for reference:
- Green (Healthy, score of 200-1000) – means that your account is not at risk.
- Yellow (At Risk, score of 100-199) – there is a risk of account deactivation if you will not address the active violations.
- Red (Unhealthy, score of 99 or lower) – your account is eligible for deactivation, or it is already deactivated.
Please remember that Amazon may deactivate your account regardless of your AHR score if you are involved in illegal, fraudulent, or harmful activity.
In comparison to the previous version of the Amazon Account Health Rating functionality, sellers can now evaluate the severity level for specific violations. This way, they can prioritize their actions to address the most crucial issues first. Additionally, Amazon assembled a team of dedicated Account Health Specialists to make it easier for sellers to request support. These representatives are available via phone or email.
In their article about AHR, Amazon indicated that this functionality is just one of the improvements they are planning to launch during the Amazon Accelerate event on September 14-15, 2022.