This year Amazon’s Prime Day will run for 48 hours, starting at midnight PDT on July 15th and ending at 11:59 p.m. PDT on July 16th. Prime Day, often referred to as Christmas in July or Summer Black Friday is run in 16 different countries giving sellers an opportunity for sales spikes mid-year.
Due to the timing of Prime Day, back-to-school is a leading category. According to the National Retail Federation, in 2018 approximately 79% of buyers planned to shop Amazon for their back to school needs during Prime Day. Although buyers used to shop closer to the start of the school year, Prime Day is gaining traction as a great time to score lower-priced supplies, especially for teachers looking to stock their classrooms.
- In 2018 the Instant Pot was the top-selling product on Prime Day in the US
- If you are looking to expand with more products on Amazon check out their best sellers list
- Prime Day deals include lightning deals, coupons, and deal of the day
Tips for GeekSellers
1. Product and Sales Optimization
- Use our Amazon panel to create new products through the “Join an existing listing” feature
- Easily view who else is sells products in your catalog
- Monitor your Buy Boxes
- Make sure your products are up to date and well presented
- Clear and correct images
- Simple background
- Product should fill 80% of the frame
- Include swatches if applicable
- Competitive pricing
- Research other sellers who offer the product
- Check other marketplaces
- Consider free shipping
- Clear and concise bullet points
- Highlight key features
- Keep bullets straight to the point
- Do not include promotional or pricing information
- Search optimization
- Titles should be clear and approximately 60 characters long
- Use keywords
- Use search terms/synonyms
2. Sufficient Quantities
- This may include reducing quantities on other marketplaces temporarily
- Use GeekSellers master panel to update quantities for one or all marketplaces
- Set up nodes to make sure you have correct inventory on the right marketplaces
3. Meet Shipping and Packaging Guidelines
- Fulfill orders through FBA
- Use GeekSeller’s Master panel to create and print shipping labels
- Connect your shipping partners to automate your order shipping processing
- ShipStation
- ShippingEasy
- ShipMonk
- ShipWorks
- Custom Integrations
Contact our team to make sure you are Prime Day ready! Support@GeekSeller.com
