Author: Daniel Sodkiewicz (Co-founder and CTO)

Two-factor authentication now required for Amazon Seller Central

Starting March 28, 2024, Seller Central will require identity verification via a mobile number or an authenticator app for sign-in, enhancing security against fraudulent access. Users without two-step verification set up will be guided to add a mobile device upon sign-in. Alternatively, users can opt for an authenticator app through “Login Settings” for convenience and improved security, especially for accounts with multiple users or when cell service is unavailable.

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Amazon made its FBA New Selection program easier to join

Starting March 1, 2024, sellers don’t need as high of a score to get in. This score, called the Inventory Performance Index (IPI), measures how well sellers manage their inventory. Before, you needed a score of 400, but now 300 is enough. Amazon did this to encourage more sellers to offer new products. They’re also giving sellers a bonus: about 10% back on sales of certain new items. Plus, sellers can now get help with storing and selling their products for longer periods.

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Important reminder about our Walmart Buy Box Ineligibility policy

Walmart reminds sellers to offer competitive pricing to ensure their products remain visible and purchasable on the site. The Buy Box favors competitively priced offers, and items priced too high may be hidden from the main page. Additionally, offers that significantly exceed the usual prices might be removed or considered as price gouging. Sellers are encouraged to use the Listing Quality Dashboard and the free Walmart Marketplace Repricer tool to maintain competitive pricing.

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eBay Enhances Streetwear Authenticity Process with New Buyer and Seller Alerts

eBay is updating its Streetwear authenticity process to inform both buyers and sellers about item discrepancies. Previously, the process involved authentication and listing accuracy checks, where buyers were informed of discrepancies and could choose to proceed or return the item. Starting mid-February, sellers will receive notifications through Seller Hub and email, while buyers will be notified via email and their eBay accounts. This feature, first applied to Handbags US in September 2023, will extend to additional categories and markets throughout the first half of the year.

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