According to the recent announcement, eBay is now beginning to allow selected sellers to upload videos to their storefronts and item pages. Although the feature of embedding videos within item descriptions was allowed on eBay for a long time, they never gave sellers an option to add videos directly to the listing data. This is the next step to provide a better customer experience and give sellers more opportunities to showcase their products. As mentioned in the eBay announcement message:
Videos attached to listings are the next step in our ongoing efforts to help sellers deliver more engaging shopping experiences to current and new buyers. Videos will enhance sellers’ ability to showcase their products and brand and help drive buyer engagement and sales. Additionally, videos will allow sellers to better describe the product being sold and possibly address typical buyer questions that may not get addressed through the listing images or description. One use case for videos would be for the seller to provide instructions for a product that has to be assembled. Ultimately, videos can assist sellers in reducing returns and questions that come into their customer support teams.
As for now, the eBay videos will be visible to buyers only on the eBay app but will eventually expand to desktop and mobile web. The feature will be available for selected sellers first; If you are eligible eBay should soon reach out with more information.